Wedoo srl is a digital communication agency that has been operating in the web sector since 1999. With offices in Turin and Birmingham, its mission is to develop innovative, creative projects for both Italian and international brands. The agency handles comprehensive 360-degree digital communication projects and collaborates with numerous prominent brands—including Lancia, Disaronno, Self, Iveco, and Alfa Romeo—providing solutions in branding, advertising, marketing & strategy, e-learning, system integration, video & CGI, and other tailored services based on specific client needs.
Our client’s requirement was to effectively manage the web traffic generated by the Alfa Romeo advertising campaign that aired during the live TV broadcast of the 2017 US Super Bowl. The commercial invited viewers of the event to visit the Alfaromeousa.com website to customize and configure the new Alfa Romeo vehicle.
The web agency turned to us for the design and end-to-end management of the infrastructure. The goal was to prevent any service outages and to handle the massive volume of users generated by an event that draws approximately 200 million viewers worldwide each year.
