Tag: performance

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HOW TO INCREASE ECOMMERCE PERFORMANCE

Post author By 8quip
Post date 2 November 2017

HOW TO INCREASE ECOMMERCE PERFORMANCE

Are you ready to boost your sales?

As we have already seen, e-commerce performance can significantly affect the conversion and you need a performing and tailored infrastructure to improve your revenue.

In today’s post we will see some aspects that influence largely e-commerce performance, which can be optimized and improved to maximize them. Each element is complementary and helps to make the ecommerce website more performing and reactive, assuring customers an excellent user experience.

Besides, if it is possible, to get higher performance it is desirable a continuative action and collaboration among the infrastructure management team and the development team, that should work togheter during the whole project.

Said that, how can we boost the performance of our online shop?

3 are the main keys to make an ecommerce more performing:

1. Application code: clear the code
2. Infrastructure: optimization of the system
3. Distribution: use of Content Delivery Network solutions

In the upcoming posts we will explain each point in details, seeing the concrete actions to get better performance and showing you some useful tips.

Are you interested in the optimization of e-commerce platform? We can help you!
Just fill out the form below and we will call you back for a free consulting.

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Tags ecommerce, performance

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INCREASE ONLINE SALES WITH A TAILOR-MADE INFRASTRUCTURE

Post author By 8quip
Post date 26 October 2017

INCREASE ONLINE SALES WITH A TAILOR-MADE INFRASTRUCTURE

Do you want to improve your ecommerce revenue? Focus on the infrastructure.

In the last post we open the e-commerce & performance chapter, seeing that the website performance affect significantly online sales. We talked in particular about website speed, by noticing that the rapidity of page loading is crucial for e-commerce conversion: 51% of users abandon the site if it’s too slow and just 1 second is enough to lose 7% of conversion.

Today we will focus on the infrastructure and we will see which features it should have to assure better revenue.

The e-commerce infrastructure should be based on three main “ingredients”: 1. Performance 2. Availability and security 3. Scalability

First of all, the infrastructure must guarantee high performance, including page load speed, but not only that. A e-commerce needs also a high available and secure infrastructure with high scalability, in order to ensure the continuity of the service in any moment and with any volum of users. Think about Christmas time or days with special promotions (for instance the Black friday promo): what would happen if you have a non scalable infrastrutture that is not able to manage peaks of traffic? The answer is only one: downtime. For an e-commerce platform downtime means loss of money and of potential customers: even if short, each failure can influence drastically the e-commerce and even brand reputation.

How to avoid these critical situations and increase online sales thanks to a better user experience? Using a performing infrastructure with specific characteristics. Page loading speed, High-Availability and scalability are crucial elements: in a world in which information go increasingly faster and competitors are everywhere, you need a tailor-made infrastructure designed on your online shop, with specific infrastructural features and studied according to size, number of items, type of platform (Prestashop, Magento, Woocommerce..), able to assure the best user experience ever.

Next week we will show you the check-list to optimize your e-commerce, stay tuned!

Do you want to increase online sales with the right infrastructure? Just fill out the form below and we will call yu back for a free consulting!

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Tags ecommerce, performance

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ONLINE SALES: THE IMPORTANCE OF WEBSITE SPEED

Post author By 8quip
Post date 17 October 2017

ONLINE SALES: THE IMPORTANCE OF WEBSITE SPEED

User Experience is not everything!

Talking about e-commerce, often themes as usability and graphics are identified as the only factors able to affect the online conversion. But you should not forget about a crucial aspect: the infrastructure. Your website can be aesthetically perfect and easy to use, but if the loading page time is about 30 seconds, the average user will abandon your site and you will lose a potential buyer. The e-commerce success is affected by usability and appearance, but is influenced even more by performance, first of all by the speed of page loading. In the e-commerce field site speed is crucial. You know, who decided to buy online surely do it for convenience, but also for the speed with which the purchase may be completed.

According to a Walmart study, more than the half of users (51%) don’t complete the purchase if the website is too slow. In addition, 44% of unhappy users declare to tell to friends and relatives about the bad online experience, badly affecting them. For an e-commerce this means a loss of potential sales and customers, as well as bad brand reputation. But the alarming statistic is that only takes 1 second to reduce the user satisfaction. The damage in terms of lost conversions is done: just 1 second delay may cause a conversion reduction of 7%.

From the chart you may clearly notice that the website conversion rate goes down proportionally with the increase of a web page response time: more seconds mean fewer conversions. Reasons are quite simple to understand and are represented by the overload of contents offered in the internet: if the user experince is bad, the plenty of similar resources, if not identical, moves users to somewhere else (if I can not buy it here, I will buy it on a faster website).

So it’s clear that the site speed of an e-commerce seems to be one of the main reason of user dissatisfaction, other than, in “more serious” cases, of website abandon or not finalisation of purchase.

In view of the above, how can we increase our website speed and performance to improve revenues? We will explain you in the next article!

Meanwhile discover our optimized solutions for e-commerce websites, designed to get the best performance on the market.

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Tags ecommerce, performance

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6 TRICKS TO INCREASE ONLINE CONVERSIONS

Post author By 8quip
Post date 30 December 2016

6 TRICKS TO INCREASE ONLINE CONVERSIONS

Do you know the right strategy for online sales?

As we promised, today we will give you some advices to improve your e-commerce’s sales strategy and raise your online business.
In the last posts we talked about how to optimize the landing page and how to engage customers on your platform, accompanying them in the purchasing process until the end.

Today, instead, we will see some specific techniques that you should integrate to increase online conversions, with the purpose of maximizing the online shop performance.

1. A/B testing
How to check the efficiency of a marketing campaign? Easy, using this technique to test graphics and copy! This method assumes the creation of alternative versions of the same campaign and the testing of them to figure out which is the best. For instance, I can use the same copy and change the image, or vice versa: I can test any element considered as relevant, change it and discover which promotional strategy is more successful with my target.

2. E-mail marketing & remarketing
E-mail communications to potential consumers are an efficient tool to increase conversion, and they enable to do it by 4.1%. We refer both to traditional Direct E-mail Marketing campaigns (DEM), and to remarketing strategies, most recent. Thanks to data analysis tools, we can track users who visit our website and create tailored camapaigns to whom are interested in our products but abandon the shopping cart without a final purchase. We can send them promotional e-mails with personalized offers based on their interests, and sooner or later they will be convinced by purchase on our e-commerce: as we know, repetition has its impact! 😉

3. Referral Program
The referral program has the purpose of giving visibility to the company and it can be developed in many different ways. It involves the “referrals”, that are the company’s clients, who suggest, spontaneously or with a little incentive, to choose that business because of its products or services quality. The goal is to encourage consumers to talk about a brand or a specific product, with the ultimate aim to start the word of mouth mechanism (a classical example is “Bring your friend and you will be given a special discount”).

4. Newsletter with wish list
Among e-mail campaigns, the newsletter has a crucial role. The aim is to maintain the relationship with the client and to loyalize him, but also to gives him the incentive to purchase again providing him a list of products that he could appreciate. The wish list is created according to purchases made and products seen recently and it represents a sort of “remind” for the consumer, in order to convince him to buy again on our e-commerce.

5. Customization
The right offer at the right time! Once again the key-word is personalization: analyzing the client’s actions it’s possible to intercept his needs and desires, and anticipate them with a tailored offer according to his requirements.

6. Real-time support
And finally the last tip: to guarantee a real-time assistance service, always available to clear up all the doubts and issues of customers. The use of a support chat is an effective way to ensure the users about the possibility of a direct contact with the company, always available and, especially, immediate.

As you may notice, the fundamentals of a successful sales strategy are based on data analysis and customization. Indeed, modern market is characterized by an increasing demand of tailored services and products, in respect of which the client expresses expectations about the quality, the service and the flexibility of the offer. This involves the shift from product-oriented marketing to a customer-oriented logic, in which the relationship with the client become the centre of the business decisions. Therefore, the aim is to get the customer satisfaction, his trust and loyalty, directly relationated to the quality of the relationship that the brand establishes with him.
What do you think, have you already used these tricks to increase your online conversions?

Next time we’ll talk about e-commerce, but we deal with a different matter, useful to plan the marketing strategy towards the right direction…keep following us!

Do you have an e-commerce but you’re not satisfy with its performance? Find out our optimized hosting solutions for Magento and speed up your website!

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Tags business, ecommerce, performance

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10 WAYS TO IMPROVE THE LANDING-PAGE QUALITY

Post author By 8quip
Post date 15 December 2016

10 WAYS TO IMPROVE THE LANDING-PAGE QUALITY

Do you want to increase your e-commerce conversion rate?

In the last post we saw how to increase the e-shop performance to face Christmas purchases from the infrastructure and technical perspective. Today, instead, we’ll see in details all of the advices to improve sales, analyzing various aspects, from the website usability, to the graphics, to the contents.

We will give you 30 proven ideas to raise your e-commerce. In the following lines, the first 10 ways to optimize your landing-page: are you ready to become the first on the web?

In general, just updating the website design you can produce an increase of conversions by 33%. We want to get in-depth into the topic, identifying specific elements that can be changed and improved to increase sales. The first macro-advice is: improve your landing-page quality. How? Here’s 10 ideas to optimize your landing-page, ready to be used!

1. Client reviews
People are easily influenced by the opinions of others, even if they are completely strangers. Include comments and reviews by consumers who have already purchased on your platform will generate a positive word-of-mouth and affect significantly conversions.
2. Responsive website
Nowadays, a responsive website, adaptable to different devices, is crucial, especially because of the increase of purchases via mobile, that will become the most used device to buy online. If you have not already done so, what are you waiting for to make your platform responsive?
3. Product presentation
Presentation of the catalogue products must be cured in the details. Each item needs a rich description, accompanied by a high-definition photo (bad quality images make users run away!) and if it’s possible also a video, the most attractive and engaging multimedia content of all.
4. Social sharing buttons
Consider of using smaller buttons because they’re less distracting and reserve them for the confirmation page following the sale, the best moment to encourage the viral sharing. Besides, refrain from using buttons with counters unless you are sure that you can get reasonable numbers!
5. Clear CTA
The Call To Action is a very important element, it must be clear and prominent: the consumer has to understand immediately what kind of action we want to get from him/her (a purchase, a website visit, an e-mail contact…). Put it in a visible point on the page and use a graphic layout different from the one used for the other elements.
6. Authenticity
Being credible is crucial on the web: authenticity and reliability are important brand values which affect a lot online conversions.
7. Protected purchase
Give always the possibility of making a secure payment, providing a guarantee, for istance the option of paying with a PayPal account.
8. Button colours
Colours have a psychological influence on users: choose what colour can be right to represent the values of your company, according to the business field and the emotions you want to elicit in the consumers. Test different colours and identify which ones have the best conversion rate.
9. Structured data
There’s no a direct relation with conversions, but structured data increases CTR (Click Through Rate).
10. Page speed
The page loading speed is important: if an e-commerce site making $1 million per day, a one second delay could potentially cost $2.5 million each year! Besides, a slow page load makes users abandon the websit more easily.

We described 10 ways to optimize the landing-page, but the advices to increase conversions are not finished here: keep following us and in the next articles you will discover how to improve engagement on your e-commerce!

Are you interested in Magento hosting solutions ? Contact us, one of our experts will offer you a free consulting to guide you in the choice of the best plan for your business!

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Tags ecommerce, performance

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CONTENT DELIVERY NETWORK: WHAT IT IS AND HOW IT WORKS

Post author By 8quip
Post date 12 May 2016

CONTENT DELIVERY NETWORK: WHAT IT IS AND HOW IT WORKS

The content delivery network (CDN) is a large distributed system of servers deployed in multiple data centers across the Internet. The goal of a content delivery network is to serve content to end-users with high availability and high performance. CDNs serve a large fraction of the Internet content today, including web objects (text, graphics and scripts), downloadable objects (media files, software, documents), applications (e-commerce, portals), live streaming media, on-demand streaming media, and social networks.

In order to understand what a Content delivery network is and why it might be usefull, we must first get a bit more in depth on how the Internet works. Every one of us is able to surf and download contents easily using smartphones, tables and computer, but where exaclty the web pages and their content are, might still be a mistery for most of the end users. The Internet is basically a network of networks. Imagine each of these networks being composed either of servers hosting contents of specific webpages or collecting end user interested in the content of the webpages. The internet allows those two different networks to communicate and exchange information even if they are on different sides of the planet. It makes all this possible through a series of backbone networks and public network cables that are distributed arount the globe allowing Internet operators to reach each others.

A complex layer of protocols, cables and routers regulate where the traffic from a specific source should reach a destination, but even if this might sound incredible by itself, it is often not enough because not all the connections have the same speed and as you can probably imagine the further you are from a specific network, the longer it will take to access to a specific website depending on how fast the connections between your network and the remote one are. If a request for a specific video needs to go thruough 4 different networks to reach the origin of the content, the speed perceived by the end user is the speed of the slowest of the 4 networks, because no matter how fast the other 3 are, the content will still have to go thruough the slowest one before reaching the final destination.

Keeping this example in mind, it is clear that the faster the connections are and the smallest is the number of networks in between the source and the destination of the content, the better and the faster will the end user’s perception be. A content delivery network tries to give a solution to this problem bringing the contect the closer possible to the end user.

A content delivery network is a system of distributed servers (networks) that deliver contents (webpages, videos, images, etc…) to end users based on its geographic location. The advantage of adopting this type of technology is to effective speed the delivery of content of websites with high traffic and websites that have global reach. The closer the CDN server is to the user geographically, the faster the content will be delivered to the user. It is of course a kind of technology that is usefully mainly for companies whose target is not only local, but global. Let’s give a better idea of how a CDN works. A content delivery network copies the content of a website to a network of servers that are distributed at geographically different locations, caching the contents of the page.

When a user requests that specific content, the CDN will redirect the request from the originating site’s server to a server in the content delivery network that is closest to the user and deliver the cached content. This process is transparent to the user and gives him the perception of a better response time of the requested webpage. CDNs are used by organizations to accelerate static content, dynamic content, mobile content, ecommerce transactions, video, voice, games and so on.

If you would like to have more information and you think Akamai CDN could be usefull for your business, do not hesitate and contact us! One of our experts will follow you and advice you to find the best solution for your specific case.

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Tags CDN, performance

HOW TO INCREASE ECOMMERCE PERFORMANCE

Are you ready to boost your sales?

Said that, how can we boost the performance of our online shop?

Contact us

INCREASE ONLINE SALES WITH A TAILOR-MADE INFRASTRUCTURE

Do you want to improve your ecommerce revenue? Focus on the infrastructure.

Contact us

ONLINE SALES: THE IMPORTANCE OF WEBSITE SPEED

User Experience is not everything!

Contact us

6 TRICKS TO INCREASE ONLINE CONVERSIONS

Do you know the right strategy for online sales?

Contact us

10 WAYS TO IMPROVE THE LANDING-PAGE QUALITY

Do you want to increase your e-commerce conversion rate?

Contact us

CONTENT DELIVERY NETWORK: WHAT IT IS AND HOW IT WORKS

Contact us

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