Tag: performance

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PERFORMGO! MILAN: ACCELERATE THE INNOVATION WITH DYNATRACE

Post author By 8quip
Post date 7 October 2019

PERFORMGO! MILAN: ACCELERATE THE INNOVATION WITH DYNATRACE

PerformGo! Milan – 22nd October 2019

Next 22nd of October will be held the Milan edition of PerformGo! 2019, high-profile event about the Cloud innovation. The conference is organized by Dynatrace, the global leading company in the field of digital performance. PerformGo! will take place in Milan at the Hotel Enterprise, exclusive location in the Sempione area which combines elegance and sophistication with immersive spaces and a subtly ethnic atmosphere.

An extraordinary morning focused on the Cloud innovation that brings together Dynatrace’s customers and partners from the greatest Italian firms and the best professionals and ICT experts. Starting from 9.30 am there will be talks, presentations and case studies on the hottest topics of the moment, to better understand how to accelerate the innovation in your organization in a software universe increasingly complex. PerformGo! is a precious opportunity to learn, connect and get inspired: all the attendees will be able to discuss, share their experiences and expand their networks. They’ll talking about software intelligence, business Cloud transformation, AIOps, BizDevOps, digital experience and more.

Criticalcase will participate to PerformGo! in Milan as GOLD sponsor again this year: we’ll wait for you at our both on 22 October! Sign up to the conference is very easy: browse the official site of PerformGo! 2019 , fill out the online form and go to the most important event about digital innovation.

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Tags performance

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ONLINE SALES: 9 TIPS TO IMPROVE YOUR WEBSITE RANKING ON SEARCH ENGINES

Post author By 8quip
Post date 21 June 2019

ONLINE SALES: 9 TIPS TO IMPROVE YOUR WEBSITE RANKING ON SEARCH ENGINES

Are you running an online shop? You’re in the right place!

Today we will show you 9 tips to improve your e-commerce site ranking on search engine to increase visibility and online sales. In the online shopping field the Search Engine Optimization (SEO) is a crucial aspect that you should not ignore. Actually, the success of your shop depends largely on the organic positioning. The SEO activity is complex and involves many different aspects. Today we will see some tips that will help you to improve your website ranking on SERPs and increase online sales.

1. Keywords analysis
The analysis of search keywords is one of the essential part of SEO strategy. Thanks to free online tools, like Keyword Planner by Google Adwords, you can easily identify which are the keyword that are mostly used to find your website. At the same time, you can analyze competitor to find out what are the better keywords on which to focus your SEO strategy.

2. On-site optimization
The on-site optimization is the second step that will help you to improve your e-commerce site ranking. It’s about the content optimization to make it easily and fastly analyzable by search engine robots. The goal is to provide search engine with high-quality content, relevant for your customers as much as possible. On-site SEO includes the optimization of content, headings, tags, metatags, URLs, categories, images and other crucial elements to make your website SEO friendly in the eyes of Google.

3. Improve page loading time
The website loading time is essential for e-commerce platforms. In an increasingly fast and connected world, users won’t wait too long to load your website but they expect rapid and performing shopping sites. If your website is too slow, you will lose many prospects. In addition, a website that has a good loading time affects the bounce rate and offers a better user experience to customers. To achieve this goal you need to optimize website code and the size of other elements, but especially you need an infrastructure able to provide the best performance. With an optimized hosting for e-commerce sites you can speed up your website and get immediate results.

4. Remove duplicate content
Google robots don’t like duplicate content. When they find multiple pages with the same content they penalize the entire website, by lowering its ranking on SERPs. With online shops, where many contents are similar, the trick is to use specific tags (as robot.txt, canonical e nofollow) to help robots to make the correct indexing of your site. Through those techniques you can give instructions about which content has to be analyzed and which not. This way, web pages are not considered as duplicate content and the website won’t be penalized on search engine.

5. Link building
You need to create different sources of traffic towards your store. The more, the better! The link building activity is not simple, but we have some tools which can help us like the corporate blog, social media platforms, guest posts, forums. Many links to your website from external sources considered relevant by Google will improve your e-commerce site ranking.

6. Improve domain authority
How to improve the authority connected to your e-commerce domain? The answer is easy: by creating tailored and high-quality information content for the audience of your site, focused on the most relevant keywords. The domain will get an increasingly greater authority and it will ensure a better positioning for your shop over time.

7. Optimize social media
You should optimize the corporate social channels. First of all, you need to create an online presence for your brand on the most popular social networks: Facebook, Twitter, Instagram, Google + and Pinterest. Then, you should use significant keywords in the profile description, images and posts on social media. You can also use related hashtags to increase the visibility of your store both for robots and users.

8. Optimize user experience
Another important activity is testing your website to ensure your customer unparalleled user experience. Identify the weaknesses of your conversion channel and correct them to minimize the bounce rate. The aim is to extend the time spent on your site and increase sales.

9. Continuous monitoring and maintenance
The SEO activity never ends, but requires a regular maintenance. Track your website performance with Google Analytics and other specific tools. Check keywords, landing pages and external sources of traffic to identify changes and points that could be improved. Keep analyzing the total and the single pages volumes of traffic and the most relevant data (like bounce rate) to get a better optimization strategy.

E-commerce site too slow? We can help you! Request now a free consulting about our hosting solutions for e-commerce websites.

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Tags business, ecommerce, performance

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5 SIGNS THAT YOUR BUSINESS NEEDS A MANAGED SERVICE PROVIDER

Post author By 8quip
Post date 2 May 2019

5 SIGNS THAT YOUR BUSINESS NEEDS A MANAGED SERVICE PROVIDER

Why use Managed Services to support your business growth?

During the growth stages of any business there’s always a turning point when you need new technologies and processes to support best your company’s development. But which is the first sign of this need that most companies experience? Surely, a strong evidence it is the inability of in-hose IT team to keep pace with the business infrastructure changing. For that reason many firms rely on managed service providers to get a greater support to their business growth through the design of a custom IT solution.

How to find out if your business is ready to choose IT managed services?

Here’s 5 key signs that your business needs to partner with a managed service provider:

1. Downtime, downtime, downtime
The first sign that in-house team can’t manage efficiently the IT system anymore is the frequency of downtimes. They are very expensive in terms of revenues, damage the company reputation and compromise the future of a business. With a managed service provider that kind of thing can’t happen: an expert team would study the best IT strategy for each firm and outages would be drastically reduced.

2. Need a better cost savings
Relying constantly on the internal staff to manage the IT system can be very costly. Often in-house teams don’t have specific skills, experience or simply enough time to dedicate to the IT management, being pretty much focused on the core business growth. Instead, a vendor provides to its customers IT experts who know exactly what kind of infrastructure your business needs and also how to reduce implementation cost.

3. Understaffed teams
When the business is growing it’s difficult to balance hiring budgets among the departments. In situations like that, IT teams can become understaffed and can’t ensure a good work. This issue is easily solved by using a managed service provider which offers a dedicated IT team at lower cost compared to hiring new bodies. In addition, the technical staff provides a 24/7 technical support.

4. Need for more advanced technology and Cloud-based solutions
Outdated software and databases is the grim reality for many businesses. Upgrading to more advanced systems and Cloud solutions can be challenging, especially with understaffed teams. It’s here that managed service providers can help a lot, by ensuring the use of the latest technologies and updated infrastructures and letting the companies free to focus on their business.

5. Better system security
In today’s fast-changing digital landscape, the system security is more important that ever. A managed service provider can offer to firms a great benefit: IT professionals are well-prepared and know deeply the cybersecurity threats and the best security measures. They can help businesses to get a greater security of data and systems and also to implement disaster recovery solutions in case of possible outages or other accidents.

In conclusion, outsource your IT system can provide many benefits to your organization. Rely on managed service providers when early signs of inefficiency develop get significant cost savings and the support of IT experts ensures the best infrastructure management and the high-quality of service for years to come.

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Tags business, cloud computing, performance

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CHRISTMAS 2018: ITALIANS CHOOSE ONLINE SHOPPING

Post author By 8quip
Post date 18 December 2018

CHRISTMAS 2018: ITALIANS CHOOSE ONLINE SHOPPING

This year also Santa Claus prefer
e-commerce websites!

This year in Italy e-commerce field has increased: over the half of Christmas purchases will be made online. Data come from the study “Holiday survey” by Deloitte, according to which 57% of expenditure for Christmas presents will be on digital channels, through traditional platforms and mobile devices. Also the Osservatorio e-commerce B2c Netcomm of Politecnico di Milano highlights the increase of online shopping this year: only in November and December Italians spent 6,8 billion of Euros on internet. That quote represents the 25% of annual e-commerce demand and is still growing, with +20% compared to 2017.

But the data that will make us remember 2018 is another one: for the first time online purchases through smartphone (46%) exceed desktop and tablet ones. According to the study, Black Friday and Cyber Monday play an increasingly important role in the online shopping industry (with a quote of over 1 billion of Euros), because they are considered by Italian users great deals.

What reasons drive Italians to buy online rather than in traditional shops?

The Osservatorio e-commerce B2c Netcomm detected the main reasons why users prefer digital channels.

Full offer: sections dedicated to Christmas presents, gift packaging including greetings messages, free shipping, possibility of customize products
Saving: convenience compared to physical shops because of the several discount campaigns during Christmas time
Greater awareness about benefits of e-commerce websites: including the ease of purchase and the access to a wider range of products
Growth of digital culture: Italians are more open towards the digital world than in previous years

Don’t forget the essential role of IT infrastructure to manage efficiently traffic peaks typical of Christmas time and avoid downtimes.Do you have an e-commerce site? We can help you to get throught the Christmas time, by ensuring the availability of the service and h 24 proactive support! Find out our high-scalability Cloud hosting solution for e-commerce platforms

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Tags business, ecommerce, performance

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HOW TO OPTIMIZE TIME TO FIRST BYTE (TTFB)

Post author By 8quip
Post date 3 May 2018

HOW TO OPTIMIZE TIME TO FIRST BYTE (TTFB)

In the last post we talked about Time To First Byte (TTFB), that is to say the parameter used to measure the web server’s reactivity. In a few words, TTFB is the time between a HTTP client request and the receipt of the first web page byte.

It is a critical dimension for any website because it affects ranking and user experience, so it is very important to make the TTFB value the lowest possible. In today’s article we will talk about that, and we will give you some advices to help optimize your Time To First Byte. In the following lines you will find some tips to speed up web server and get a better TTFB value.

6 ways to improve TTFB:

1. Use a Content Delivery Network
A Content Delivery Network (CDN) is a geographically distributed network of servers that allows users to download data from the websites they are visiting using the closest network node. This way the website will be faster both in download and page load and user experience improved. The use of a CDN is not needed for all kinds of websites, therefore is useful to understand if make sense using that service or not.

2. Optimize the application code
The application code is a crucial part in the website’s optimization. Several actions help speeding up the TTFB as regards application code: add a load balancer and cache static and dynamic content, update the software installed on the web server, use a Reverse Proxy Server to accelerate the applications and secure them. In addition, compress data and implement the HTTP/2, as well as monitoring of web server performance and live activities to identify the possible bottlenecks.

3. Optimize the database queries
To optimize database queries first of all you need to create indexes properly and only retrieve the data you really need. Besides, avoid to use functions on the left hand-side of the operator, so you don’t need to read the entire database to answer the query. Avoid also correlated subqueries, because they depend on other queries and slow down the process.

4. Reduce HTTP requests
To reduce HTTP requests you need to check how many requests your website currently makes and remove unnecessary images. Once you made that, you can proceed by reducing the file size of remaining images and analyzing which factors could affect the load speed. Other things you can do to optimize TTFB are make JavaScript asynchronous and combine CSS files together.

5. Ensure a faster server response time
Even here it is important to intervene on CSS and JavaScript files and combine the external ones. In some cases you can use small inline CSS and JavaScript files, putting them in the HTML file itself, so you son’t need external resources and no additional calls would be required for them. It’s also important deferring images, because that helps to save bandwidth and reduce page load time.

6. Use Respond First, Process Later (RFPL) cache
With this cache method the user sees previously cached response at immediately and in the same time, the server still processes the request in the background. This way users are not kept waiting for the response.

Do you want to improve the Time To First Byte? Reserve now a free consulting!

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Tags CDN, performance

News

TIME TO FIRST BYTE (TTFB) VS PAGE LOAD TIME

Post author By 8quip
Post date 26 April 2018

TIME TO FIRST BYTE (TTFB) VS PAGE LOAD TIME

In the last post we have analyzed the meaning of page load time and we have seen the reasons why it has a great importance for websites. In a few words, page load time is significant because it affects relevant parameters for a website or an online shop: search engine positioning, customer’s satisfaction, conversion rate. It’s about connected categories, obviously. A fast website delivers a better user experience compared to a slow one (more precisely, the 51% of users abandon a website if the load time is over 3 seconds). Consequently, a site that loads contents quickly will receive more visits and that will increase its ranking. Besides, Google for a while already has been considering the website speed as a factor affecting the positioning and recently has announced that the page speed will be also evaluated for mobile devices.

What is TTFB?

If page load time refers to the complete load of a web page in the browser window, what is the mysterious acronym TTFB? Time To First Byte is the parameter used to measure the reactivity of a web server or another network resource. It is calculated by counting the time between a HTTP (or HTTPS) client request and the receipt of the first web page byte. In other words, it indicates the web server speed by starting a data transmission with a client, usually a browser or a search engine spider and it is measured in milliseconds. The TTFB is composed by three parts:

connection time
time needed to send the HTTP request
time needed to get the first byte of the web page

The measurement of TTFB always includes the network latency, that is the reason why using a server able to get very low latencies is so important and helps to reduce TTFB. Unlike page load time, which refers to the complete load of the web page on the browser and so to its display on the device screen, TTFB is a parameter that is not perceived by users, but it is relevant for any website anyway.

How measure and evaluate TTFB

To measure TTFB you can use several tools available online, as Webpagetest, or Google Chrome and Google Analytics instruments. Once you get the TTFB value, you can evaluate the web server reactivity using the following guidelines:

0,1 – 0,2 seconds: very good
0,3 – 0,5 seconds: good
0,6 – 0,9 seconds: average
1 – 1,5 seconds: above the average
1,6 seconds or slower: very bad

To achieve a better result is possible to optimize the Time To First Byte with different specific actions: we will describe them in the next post, stay tuned!

Do you want to improve the Time To First Byte? Reserve a free consulting with our specialists.

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Tags performance

News

WHAT IS PAGE LOAD TIME AND WHY IT IS IMPORTANT

Post author By 8quip
Post date 24 April 2018

WHAT IS PAGE LOAD TIME AND WHY IT IS IMPORTANT

In the web era faster means better?

The answer is yes. At least for what is related to our topic. Indeed, today we are talking about page load time: what is it and why is so important that we write an entire post about it?

Page load time indicates the time needed to download and view the whole content of a web page in the browser window. This parameter is also called “page speed” (speed of the page load). Page load time has calculated from the beginning, when you click on a link or type a web address, to the completion, when the page is fully loaded. Is usually measured in seconds and it is formed by two components:

Network and Server Time: is based on the internet connection speed and on how rapidly static elements as photos are displayed
Browser time: how long does it take to analyze and execute the entire document and make the page available for the interaction with users

The same web page could have different page load times according to the type of browser used (i.g. Safari vs Internet Explorer), the device (i.g. mobile vs desktop) and the geographical location of the user. For instance, if your website uses a datacenter in Italy but you have also customers in America and Asia, they may suffer a slower page load time. Using a Content Delivery Network solutions (CDN) you can deliver your contents all over the world keeping high performance, and the issue is easily solved. In the same way, web pages of the same website could have radically different page load times, due to the developers decision on the contents richness, page structure, functionalities, number of element on the page.

Why page load time is important

Nowadays, especially for the popularity of ecommerce sites and online shopping, a fast page load time is essential for a website. First of all, page load time affects search engine rankings. Google uses a particular algorithm to determine a website positioning, and the page speed is one of the factors analyzed. That means Google guides shoppers to faster web contents.

In addition to ranking, the page load time optimization has a great influence on customer’s satisfaction. The speed at which you can complete the purchase generates clients satisfied for the online experience and a more likely conversion from interest to sales. In addition, a pleasant experience feeds a positive word of mouth, by increasing the popularity of the brand and, indirectly, the potential sales.

In fact, page load time drastically affects also the bounce rate, that is the percentage of website abandonment by users. That means once they have visited your ecommerce, they leave and will never return. To give you a more concrete idea about what we are saying here, let’s see some numbers.

The data tell us that just a second more in the page load time produces a loss of 11% of page views, 16% of customers satisfaction and, the most important number, a loss of 7% in the conversion rate. Besides, more than a half of users (51%) don’t complete the purchase if the website is too slow and 1 in 2 abandon it if it takes more than 3 seconds to be displayed.

Page load time is influenced by many factors. It depends on the infrastructure that hosts the website and on its optimization, bandwidth, web page design, as well as the amount, type and weight of contents on the page. Other elements include the user location, the device and the type of browser used, as mentioned previously. Each factor can be optimized to achieve the best page load time and boost your sales.

Do you want to improve your page load time? Reserve a free consulting with our specialists.

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Tags CDN, performance

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MULTI CDN: WHY USE IT?

Post author By 8quip
Post date 26 February 2018

MULTI CDN: WHY USE IT?

A short explanation of Multi CDN

CDNs use servers located in different places all around the world, which host our website’s contents (images, video…). By hosting these contents in locations closer to users, CDNs reduce the distance between end users and servers, so digital contents travel much faster. This is why CDNs are a very unique tool able to improve the entire technological structure of a business.

Among benefits of multi CDN there are the reduction of page load time, a safer network, efficiently handled traffic and the maximum availability of websites.

Each provider of CDN has its PoPs (Points of Presence) in different zones of the world. The quality of the user experience depends even on the proximity of these PoPs, so you need a service provider with servers geographically located close to your target. The use of multi CDN is considered a better solution compared to the implementation of a single one, because it removes completely the risk of downtime.

Why use a multi CDN solution?

Internet is not a safe place for enterprises: DDoS attacks, data breaches, spams and frauds are only some of the constantly present online threats. Besides, the market is saturated, and to keep your business competitive you need to deliver high-quality contents as quickly as possible. For companies, especially those that manage huge amounts of traffic, is only a multi CDN solution that can assure the 100% availability of their website. Enterprises as media streaming service providers or social network platforms, as we saw in the last post, cannot simple use a single CDN if they don’t want to compromise their business. Giants like Apple and Netflix regularly use 2, 3 or 4 CDNs.

That is exactly why the adoption of multi CDN solutions daily increased. According to some recent researches, the CDN market will reach 21,6 billion of dollars by 2019 and in 2014 it value was only of 3,71 billions. This means that the need of deliver quick contents, especially video and images, is drastically growing, so firms need to be prepared to respond to consumers expectations in the best way they can.

In the next article we will explain in details the difference between multi and single CDN solutions, stay tuned!

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Tags CDN, performance

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BENEFITS OF CDN

Post author By 8quip
Post date 5 February 2018

BENEFITS OF CDN

How does a CDN work?

Have you ever seen the CDN acronym? Maybe yes, but you did not notice?

If the answer is yes, you are missing an extraordinary way to increase the visibility, performance and user experience of your website!

In the last post we told you the adventurous story of his founder and we have shortly seen how the basic Content Delivery Network system idea was born.

The acronym CDN means Content Delivery Network, and is composed by a network of servers connected via internet, which collaborate to quickly deliver contents to web users.

Contents are replicated on all the CDN machines to maximise performance and respond to requests as fast as possible. When a content is requested to the server, CDN uses the node physically closest to the visitor, in order to drastically reduce the response time and improve performance. In this way the user will always receive optimized contents rapidly.

CDN is particularly useful for website whose contents are distributed all around the world (or when the target is far from the server which host the site) and for websites that have to manage large amounts of traffic. Indeed, CDNs enable to optimize multimedia files size (images, video and audio) and avoid central servers overload.

Why the CDN is useful?

– To get more speed: faster web page loading and less latency

– To deliver a better user experience: users will find an excellent experience on your website, thanks to the better performance

– To rapidly distribute contents globally: greater performance and a high-level UX are crucial factors for website ranking. Faster and more engaging means a higher positioning in the web search engines results

– To increase data security: CDN plays an important role also for security, ensuring a better data protection

– To mitigate DDos attacks: servers are more protected against DDos attacks thanks to a constantly active monitoring system

CDN is able to improve many aspects of your website and, consequently, to increase its online visibility.

What are you waiting for? Request a free consulting on AKAMAI CDN to our experts and grow your business!

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Tags CDN, performance

News

GOOGLE ANNOUNCES THE “SPEED UPDATE”

Post author By 8quip
Post date 23 January 2018

GOOGLE ANNOUNCES THE “SPEED UPDATE”

Since July 2018, websites with the best mobile performance will get high positions in the Google Search ranking

News about ranking comes down from Google: the fastest websites on mobile devices will be prioritized in Google Search results. The news is called “speed update” and it will change the factors that affect the websites index, taking in consideration also mobile performance.

Web speed was already a positively assessed parameter valued by Google in the desktop researches, but since July 2018 speed will become significant even in the mobile queries.

This gets you think about how mobile phones are becoming the most used media by many consumers: mobile devices cannot be left out in the design of websites and especially for what is related to performance and user experience.

Google declares that contents will continue to play a major role, so a slow web page may still rank highly if it has relevant content. The speed update has the purpose of improving the user experience and it will affect only the slowest websites, by influencing a small percentage of queries.

Google does not offer any resource to webmasters but recommends the use of tools like LightHouse and PageSpeed Insights to measure your website performance and be prepared at best for the change.

Do you want to increase your performance? You need the right infrastructure! Reserve a free consulting with our specialists.

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Tags performance

PERFORMGO! MILAN: ACCELERATE THE INNOVATION WITH DYNATRACE

PerformGo! Milan – 22nd October 2019

Contact us

ONLINE SALES: 9 TIPS TO IMPROVE YOUR WEBSITE RANKING ON SEARCH ENGINES

Are you running an online shop? You’re in the right place!

Contact us

5 SIGNS THAT YOUR BUSINESS NEEDS A MANAGED SERVICE PROVIDER

Why use Managed Services to support your business growth?

How to find out if your business is ready to choose IT managed services?

Contact us

CHRISTMAS 2018: ITALIANS CHOOSE ONLINE SHOPPING

This year also Santa Claus prefere-commerce websites!

What reasons drive Italians to buy online rather than in traditional shops?

Contact us

HOW TO OPTIMIZE TIME TO FIRST BYTE (TTFB)

6 ways to improve TTFB:

Contact us

TIME TO FIRST BYTE (TTFB) VS PAGE LOAD TIME

What is TTFB?

How measure and evaluate TTFB

Contact us

WHAT IS PAGE LOAD TIME AND WHY IT IS IMPORTANT

In the web era faster means better?

Why page load time is important

Contact us

MULTI CDN: WHY USE IT?

A short explanation of Multi CDN

Why use a multi CDN solution?

Contact us

BENEFITS OF CDN

How does a CDN work?

Why the CDN is useful?

Contact us

GOOGLE ANNOUNCES THE “SPEED UPDATE”

Since July 2018, websites with the best mobile performance will get high positions in the Google Search ranking

Contact us

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This year also Santa Claus prefer
e-commerce websites!