INCREASE ONLINE SALES WITH A TAILOR-MADE INFRASTRUCTURE
Do you want to improve your ecommerce revenue? Focus on the infrastructure.
In the last post we open the e-commerce & performance chapter, seeing that the website performance affect significantly online sales. We talked in particular about website speed, by noticing that the rapidity of page loading is crucial for e-commerce conversion: 51% of users abandon the site if it’s too slow and just 1 second is enough to lose 7% of conversion.
Today we will focus on the infrastructure and we will see which features it should have to assure better revenue.
The e-commerce infrastructure should be based on three main “ingredients”: 1. Performance 2. Availability and security 3. Scalability
First of all, the infrastructure must guarantee high performance, including page load speed, but not only that. A e-commerce needs also a high available and secure infrastructure with high scalability, in order to ensure the continuity of the service in any moment and with any volum of users. Think about Christmas time or days with special promotions (for instance the Black friday promo): what would happen if you have a non scalable infrastrutture that is not able to manage peaks of traffic? The answer is only one: downtime. For an e-commerce platform downtime means loss of money and of potential customers: even if short, each failure can influence drastically the e-commerce and even brand reputation.
How to avoid these critical situations and increase online sales thanks to a better user experience? Using a performing infrastructure with specific characteristics. Page loading speed, High-Availability and scalability are crucial elements: in a world in which information go increasingly faster and competitors are everywhere, you need a tailor-made infrastructure designed on your online shop, with specific infrastructural features and studied according to size, number of items, type of platform (Prestashop, Magento, Woocommerce..), able to assure the best user experience ever.
Next week we will show you the check-list to optimize your e-commerce, stay tuned!
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