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Preparing for Black Friday Traffic Spikes: Managed Web Performance Monitoring for E-commerce

Black Friday is one of the most critical periods for the e-commerce sector, often significantly impacting visitor and order volumes.

Anticipated by both consumers and merchants, it presents substantial opportunities for boosting sales but also poses challenges in managing web traffic and the performance of online stores. It’s crucial to delve into the importance of web performance monitoring for e-commerce, highlighting how a service like Business & UX Monitoring by CriticalCase can be a game-changer in creating a competitive edge.

Black Friday: A Challenge for E-commerce

During Black Friday, e-commerce platforms experience traffic spikes rarely seen at other times of the year. The surge of users eager to take advantage of offers, discounts, and promotions can strain websites, leading to unpredictable consequences that harm sales and customer loyalty.

Sudden traffic increases can cause slowdowns, extended latency, or even crashes, rendering e-commerce pages inaccessible. This disrupts the purchasing process, often driving customers toward competitors. To underscore the stakes, consider that today, the average waiting time users tolerate for online content to load is well below three seconds.

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    Economic and Reputational Risks of E-commerce Inefficiencies

    A poorly performing website during a crucial period like Black Friday can face significant economic repercussions. Simultaneous issues such as slowdowns, downtime, or transaction errors directly translate into revenue losses. Moreover, a subpar user experience can damage the brand reputation of an e-commerce platform, undermining any engagement efforts or investments.

    In the digital landscape, negative reviews and word-of-mouth can spread rapidly, influencing purchasing decisions of both loyal and potential customers.

    The Value of Managed Performance Monitoring Services

    Opting for a managed performance monitoring service means relying on expert professionals to analyze and optimize an online store’s performance.

    The Importance of Continuous Specialized Support

    Continuous support from a specialized team ensures that a website is optimized to deliver the best possible performance, focusing on the most critical KPIs from both a technical and business perspective.

    This involves identifying bottlenecks, unusual user behaviors, and potential vulnerabilities. Rapid intervention is essential during critical periods like Black Friday, where every second of downtime can result in significant financial losses.

    Key Components of a Managed Performance Monitoring Service

    Understanding the importance of web performance monitoring is just the first step. When choosing the right partner, it’s essential to recognize the key components of such a service:

    • Real User Monitoring (RUM): This tool tracks real user experiences, collecting metrics such as loading times, interactions, and frustration signals. RUM provides a detailed view of how users perceive a website, helping to identify potential issues.
    • Synthetic Monitoring: This involves scheduled tests to measure key performance metrics, allowing for anomaly detection even in the absence of actual traffic.
    • CrUX (Chrome User Experience Report): A report that collects UX data directly from Google Chrome users, offering insights into a site’s performance under real-world conditions. These metrics can also influence SEO rankings.

    Strategic Benefits for Business

    A managed performance monitoring service like Business & UX Monitoring by CriticalCase provides significant advantages for the functionality of an online store, especially during Black Friday:

    • Increased Conversions: A stable and high-performing website during traffic peaks enhances conversion rates. Users are more likely to complete purchases if the browsing experience is seamless and uninterrupted.
    • Improved UX: Reducing loading times and preventing latency or errors contribute to a high-quality user experience, increasing purchase likelihood and fostering customer loyalty.
    • Cost Optimization: Preventing technical issues minimizes the need for emergency interventions and reduces customer complaints. This results in lower support costs and greater operational efficiency.

    Conclusion

    During a pivotal sales period like Black Friday, e-commerce platforms face significant risks to revenue, reputation, and customer acquisition. A service like Business & UX Monitoring by CriticalCase is essential to ensure a website can handle high workloads while delivering a user experience that encourages repeat visits and positive word-of-mouth.

    Investing in a professional partner for monitoring, analyzing, and optimizing performance is not just a technical decision—it’s a strategy that can determine success or failure during the most critical times.

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      SASE: the future of IT security. How Criticalcase and Cato Networks lead innovation

      According to the recent “Magic Quadrant for Single-Vendor SASE” report by Gartner, the market for Single-Vendor SASE (Secure Access Service Edge) services is experiencing a period of strong growth and dynamism, with an increasing number of providers expanding available solutions and offerings.

      Network management Infrastructure and Operations (I&O) teams must work closely with Cybersecurity counterparts to move beyond marketing hype and select vendors that best meet their needs.

      Specifically, a Single-Vendor SASE provides a combined offering where networking and security functionalities come in a single solution, including Software-Defined WAN (SD-WAN), Secure Web Gateway, Cloud Access Security Broker, Firewalling, and Network Zero Trust. All of these are delivered through a cloud-centered architecture.

      One of the most noteworthy predictions in Gartner’s report is that by 2027, 65% of new SD-WAN network purchases will be part of a Single-Vendor SASE offer, a significant rise from this year’s 20%. This projected increase highlights the growing importance of SASE solutions in the IT landscape, driven by the rising demand among companies to unify networking and security functionalities.

      Cato Networks: a new industry leader

      One of the report’s most interesting highlights is Cato Networks’ new position as a leader in Gartner’s Single-Vendor SASE quadrant. The company’s unified SASE Cloud platform, which provides an integrated user interface for management with a relatively short learning curve for operators, contributed to this position.

      Cato’s services are now seeing significant adoption among mid-sized companies, and if current trends continue, the company’s future innovations – focused particularly on AI and simplified security policy management – will cement its role as a market leader. 

      This is why Criticalcase positions itself as an expert consultant and partner for Cato solutions, such as Cato’s SASE Cloud platform, providing additional value through professional, tailor-made services.

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        Criticalcase and Cato Networks for customized SASE services

        Criticalcase chose to partner with Cato Networks because its solutions represent the first SASE framework implementation that enables secure, optimized access for users and applications through a global, cloud-native architecture.

        Criticalcase doesn’t merely operate as a Cato Networks reseller; rather, it offers unique added value through its integration, technical support, and optimization services to meet specific customer needs. 

        Starting with a provider capable of connecting all of a business network’s resources (branches, mobile workforce, on-premise data centers, and cloud-based services) Criticalcase provides an SD-WAN service with extremely high levels of security and control. This enables companies to migrate from traditional, often costly, networks, such as MPLS, to secure, global, cost-effective, and easily managed networks.

        Use Case: a solution for data- and access-security with optimized performance

        To demonstrate the partnership’s focus on solving real-world challenges, a successful use case involved a manufacturing company with a distributed workforce and multiple production centers. 

        In this case, the client needed a solution to secure confidential data and ensure secure access to industrial applications, given the risks posed by unauthorized access due to managing multiple facilities and high traffic volumes.

        Criticalcase provided a suitable solution through an implementation based on Cato Networks’ SASE services with Zero Trust Network Access (ZTNA), achieving:

        • application of security policies focused on both identity and context, resulting in limiting traffic to only the necessary volumes for operations and ensuring legitimate access

        • reduced latency in inter-facility communications thanks to Cato’s integrated SD-WAN network, optimizing network traffic

        • use of firewalling and traffic-inspection features to protect managed data

        Criticalcase’s solution enabled a 15% productivity increase, proving that it’s possible to combine security, performance, and high ROI even in structured organizations aiming to maximize business process efficiency.

        Criticalcase customizes Cato Networks solutions

        For Criticalcase, choosing Cato Networks aligns with its mission to relieve users of IT infrastructure complexities, investment optimization, and security, allowing them to focus on productivity.

        For this reason, Criticalcase’s professional services go beyond third-party platform provisioning, offering:

        • business needs analysis
        • tailored planning and implementation of proposed solutions
        • technology integration
        • proactive network management
        • 24/7 support

        Through its partnership with Cato Networks, Criticalcase supports clients in adopting the SASE model, a framework that consolidates SD-WAN and network security services into a single, unified, secure, and fully cloud-based service model. Unlike legacy architectures, its SASE-centered approach reduces operating costs by up to two-thirds.

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          MECSPE

          Criticalcase will be Sponsor at the MECSPE event

          The 20th edition of MECSPE will be held from 9 June to 11 June, the largest event dedicated to innovations for the manufacturing industry.

          An increasingly important and rich in content event that starts from a successful edition, that of 2021, which saw the participation of 2,024 exhibitors (a figure that brought MECSPE to the European podium of industrial fairs in terms of number of exhibitors in 2021), and 48,562 professional visitors, for the first time in the spaces of BolognaFiere, spread over 92,000 square meters of exhibition space.

          MECSPE is thus positioned as an important trade fair appointment for issues related to industrial innovation, fundamental for the agendas of the supply chain buyers, who take part in it above all to meet one or more exhibitors (71%) and to update themselves on the technological innovations of the sector. (43%).

          We at Criticalcase will be Sponsors during this edition with our Partner Objlab to update you on the news of the last months!

          Come and visit us:

          Stand: B68

          Pavilion: 21

          Sector: Fabbrica Digitale

          For more information fill out the form:

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          Akamai and Criticalcase together at ICE London

          Akamai and Criticalcase at ICE London

          12-14 April 2022

          ICE London is the largest global gathering of gaming operators in Europe, where you’ll meet the leaders, decision-makers, technology experts and policy regulators that will help you create long-term success! This year will see thousands of products and hundreds of product launches that have never been seen anywhere else. 

          Don’t miss your chance to connect with Akamai’s and Criticalcase’s media experts during the upcoming ICE London event, and learn how we can power and protect your gaming business.

          Together we power and protect your game online. Visit us at Stand N6-110 and join the discussion.

          Book your meeting now to discover the latest solutions for the gambling and betting industry and meet top experts in edge performance and security solutions. 

          You may send any inquiries and questions to marketing@criticalcase.com, and book a meeting with Akamai technology specialists by choosing a date in the calendar or emailing Iryna Zharik at i.zharik@criticalcase.com 

           

          Se you at the ICE London event in April!

           

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          OUR CONTRIBUTION TO HELP UKRAINE!

          OUR CONTRIBUTION TO HELP UKRAINE

          Criticalcase is very close to the Ukrainian people and to what they are experiencing, for this reason our company is participating proactively and concurrently with continuous donations, purchases of medicines and much more.

          To continue helping the population during this harrowing period, Criticalcase has decided to DEVOLVE the entire annuity of revenue on datacenter resources:

          CPU, RAM, Disk and Backup Disk of VDC and VPS services purchased starting from March 2022, until a date to be defined*.

          This means that for all the new activations of the Virtual Data Center and Virtual Private Server services, the costs for a full year of the resources indicated above will be donated to associations that actively operate in this field and help Ukrainian families.

          With this initiative we want to raise awareness among our customers, our potential customers, our suppliers, and our Partners, hoping that they can act in a concrete way.

          For more information, to get details about our services and to get information on how to buy and then join this initiative, please contact us using the form at the end of the article.

          * The costs of licenses, of related products and of professional services such as migration, are excluded from the initiative. The offer is limited to our availability of resources.

          Contact us

          Fill out the form and one of our experts will contact you within 24 hours: we can’t wait to meet you!

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          Strategic partnership announcement with Virtuozzo

          Criticalcase announces a strategic partnership with Virtuozzo!

          Criticalcase is a Group that has been operating since 1999 as a Cloud Services Provider providing highly customized Managed solutions.

          Through in-depth consultancy, Criticalcase analyzes the needs of individual businesses and designs a tailor-made solution for each company, capable of guaranteeing the best performance, increasing business productivity, and optimizing IT costs.

          Criticalcase-PaaS’s use of Virtuozzo DevOps PaaS (Platform-as-a-Service) is designed to accommodate developers and companies that want to focus on development and pay attention to the application layer without worrying about the ensuing network and infrastructure layers, as it combines the advantages of PaaS services and those of CaaS (Container as a Service) on a single platform hosted in Criticalcase’s Data Centers.

          This combination guarantees maximum security, scalability and flexibility for websites, e-commerce projects and web applications.

          soluzioni managed

          Criticalcase PaaS enables high availability, supports Docker container technology and offers high pricing flexibility in combination with our support” says Criticalcase CEO Luca Nunno. “The main objective of Criticalcase is to fully satisfy the needs of our customers, which will happen with excellent results thanks to this successful partnership

          Additionally, Criticalcase-PaaS‘s allows developers to:

          • specify both static and dynamic resources (RAM and CPU)
          • distribute traffic evenly among multiple physical servers
          • determine autoscaling based on the needs of the moment.

          The platform supports most programming languages ​​such as, Java, PHP, Ruby, Node.js, .NET, Python , SQL and NoSQL databases and other types of software, as well as Docker: Criticalcase PaaS has it all what it needs to offer a complete stack for quick installation.

          Criticalcase-PaaS‘s is hosted on our DataCenter with no Single Point of Failure (SPOF). The entire infrastructure is completely redundant and connected to the Internet with various high-capacity TLC providers.

          Containers are isolated, load balancing is automatic, and our support is available for blocking issues H24 7/7 to ensure the highest possible availability with an SLA of 99.98%.

          To try out the platform functionality register at https://www.criticalcase.com/Criticalcase-PaaS

          To find out more, we recommend that you view our Online Webinar and contact us for more information!

          Contact us

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          Business Meeting AWS

          AWS Journey to Cloud

          Business Meeting in Turin

          We are finally ready to start again together!

          Don't miss the chance to meet the Amazon Web Services (AWS) Team and Criticalcase experts. Let yourself be guided in the discovery of the AWS Public Cloud where you will have an overview of their main services, processes, migration methodology and best practices.

          Wednesday 27 October 2021 h: 02.00 pm

          AT NH LINGOTTO, VIA NIZZA 262, TURIN

          AWS CLOUD JOURNEY

          14.00 – 15.00: Welcome Coffee

          15.00 – 17.00: Business Meeting split as follows:

          • Introduction to the Cloud – Amazon Web Services (AWS)
          • Amazon Web Services (AWS) Main Services 
          • Migration Methodology & Best Practice 

          17.00: chat and Tour

          18.00: Aperitif and Closing Greetings

           

          SPEAKERS

          Marco Novelli: Territory Manager – Amazon Web Services (AWS)

          Tito Petronio: Digital Solution Director – CriticalCase

          Andrea Sosso: Coud IT Engineer – CriticalCase

           

          piazza-vittorio

          Reserve A Seat!

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          Akamai and Criticalcase sponsor SiGMA 2021

          Akamai and Criticalcase sponsor SiGMA 2021 event

          From 16 to 18 November 2021, SIGMA Europe Conference will be held in Malta where the 4 most important trade fairs dealing with the world of gaming will be brought together.

          The Sigma Group, together with AGS and AIBC, will bring together the best of the industry
          in one meeting point at the Malta Fairs and Convention Center (MFCC).

          Criticalcase, who emphasizes the online gaming experience by accelerating Web / App performance through a globally distributed infrastructure that brings content very close to the end user, together with Akamaiwho delivers world-class gaming experiences on the world’s largest edge platform offers extraordinary digital experiences, we will be sponsors and exhibitors throughout the event and we will be ready to welcome participants who want to come and meet us in person, learn more about any issues or who want to come.

           

             

                                                                                                               We are waiting for you at stand ST49

          Book your appointment with Criticalcase and Akamai

                                                                                                  Malta, 16-18 November 2021
                                                                                                                       SiGMA

           

           

           

           

          Malta Week is an opportunity for high-potential lead investors for multiple business deals and a chance to double up on opportunities to engage with some of the leading affiliates, regulators, thought leaders, suppliers and industry players.

           

          The second edition of Med-Tech World will also be hosted during the event, a conference on digital health to be held at the Hilton, in Malta.

           

          If you are wondering what are the future technologies for Gaming and Gambling companies to adopt, just book a place at the SIGMA 2021 event in Malta this year, or fill out our form to be able to contact us

           

           

          Meet Criticalcase and Akamai at the booth ST49
          SiGMA, 16-18 November 2021 Malta
          Contact us for further details
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          How to optimize the hosting of SaaS applications

          How to optimize the hosting of SaaS applications

          Vantaggi economici e operativi con provider hosting SaaS

          Every day, software houses and system integrators are wondering how they can benefit from the adoption of cloud hosting services for the development and distribution of their SaaS software.

          SaaS application providers realize quickly that owning and operating the infrastructure on which they are hosted can be expensive and complex, especially in uncertain’s customer demand.

          Main problems of SaaS infrastructures

          Years of work in contact with a number of companies providing SaaS solutions have led CriticalCase to identify – and fix – some key issues:

           

          • sizing: correctly size the environment in which to host the software could be an hard work that need specifics skills. In both cases, over-sizing or under-sizing, this can generate additional critical issues related to performances and costs.
          • costs: the capital investments associated with hardware and software purchasing, setting up and managing local data centers, which require server racks, round-the-clock electricity for power and cooling, IT experts for infrastructure management – they are quite large;
          • performances: to achieve high performances, continuous resources are required to regularly update the hardware to the latest generation;
          • speed: in case of spikes, large amounts of computing resources may be needed in a few minutes to mantain the system up&running, not easy to achieve
          • Productivity: an on-premises data center typically requires a significant amount of rack organization and assembly effort, which includes hardware configuration, software patching, and other time-consuming IT management tasks;
          • Reliability: you must always be able to provide data backup, disaster recovery and business continuity to customers;
          • security: independently managing the infrastructure of your SaaS means guaranteeing policies, technologies and controls that strengthen overall security behavior, thanks to the protection of data, apps and infrastructure from potential threats.

          Why delegate the hosting of your SaaS clouds?

          Vantaggi economici e operativi con provider hosting SaaS

          For companies that develop and market SaaS applications, delegating cloud hosting to a third party provider such as Criticalcase means first and foremost generating efficiency through the separation of duties between the developer of the SaaS applications and the hosting service provider.

          The software house deals only with software development, while Criticalcase offers the infrastructure on which to maintain it, while generating other essential advantages:

          • free TRIAL / POC services and a discount in case of service overlap periods: for example, to the customer who wants to switch to Criticalcase hosting but still has a 2-month contract with the old provider, Criticalcase offers 2 months of free service to carry out migration, without having to pay a double fee;
          • guarantees the SaaS developer markup in software reselling, as no public CriticalCase prices on its website;
          • provides a free development environment;
          • manages the daily maintenance, SaaS allowing the developer to focus on the objectives of its core business: in particular, the IT team no longer have to worry about software installations, licenses, updates and maintenance;
          • ensures rapid commissioning and immediate provision of services to customers, to more readily launch new services on the market;
          • allows you to implement SaaS creators’ applications in various data centers, improving agility for users at the expense of latency;
          • provides backup, monitoring and performance solutions to ensure total continuity of the customer’s business.

           

          The added value generated by the service and support from CriticalCase results for the customer:

           

          1. a tailor-made Hosting package, in which storage and reservation are defined together according to needs;
          2. Four touchpoints (presales, sales, support, CTO) to manage every needs at every level, and 24-hour 7/7 telephone assistance;
          3. revenue sharing invoicing;
          4. consultancy, planning and coaching, even in advance, through co-marketing initiatives to support the sale of the SaaS solution;
          5. reporting to the partner of potential customers.

           

          So, if from an economic point of view the software is transformed from Capex into Opex, from the point of view of governance all management problems are outsourced: capacity planning, installation, maintenance, updates, security, license management (with the various updates associates), hardware alignment, dedicated staff.

          Whether you are a company looking for a cloud environment in which to deploy its existing on-premises solutions, or an application provider looking for a cloud platform on which to deploy a new application or SaaS offering, Criticalcase’s experience will help you.

          We can help you transition to the cloud by answering questions such as:

           

          • Can I use the programming language and application platform of my choice?
          • Can I use the operating system and environment in which my applications are already distributed?
          • How quickly can I respond to my customers’ demand peaks and pauses or application workloads?

           

          In summary: higher productivity, more speed, greater savings and risk reduced.

           

          Don’t give up the benefits of Criticalcase hosting for your SaaS software, contact us now to find out more!

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          Infrastructure as Code pills with Terraform

          Infrastructure as Code pills with Terraform

          In this article we will broadly explain the topics touched in the webinar held just over a week ago in which we talked about Infrastructure as Code with Terraform.

          What is the target that a company usually sets itself when it wants to make the most of cloud environments?

          For Criticalcase it is to achieve the so-called DevOps on the hybrid multicloud, that is to be able to reach a level of automation in various areas involving the internal procedures of the company and the methodologies, in order to change the paradigm and make the most of multicloud environments.

          Criticalcase’s approach is a hybrid approach, and it is completely agnostic on any cloud platform.

          Starting from Infrastructure as Code, in our opinion, should be the first step that a company must face, as it is the first step in the creation of platforms.

          Infrastructure as code (IaC)

          It is a process that allows the management and provisioning of infrastructure components both on premise at proprietary or third-party data centers and on the Cloud.

          It is accomplished through definition files that are readable by a program such as Terraform.

          Infrastructure as a code has multiple advantages, among the most important:

          1. Make the infrastructure dynamic, so much so that we can integrate the infrastructure components into the DevOps pipeline
          2. Standardize the infrastructure, so that changes in the infrastructure code level, if applied through IaC, affect the various remote infrastructures without the risk of misalignments
          3. Implement DR policies
          4. Having a single point of view on all resources related to a platform, whether they are SaaS, PaaS, or IaaS
          5.  

          Terraform is an opensource project by HashiCorp able to manage any available Cloud platform

          • Automation
          • Workflow management
          • Ecosystem

          Having a very large ecosystem, it is easy to approach the cloud directly through Terraform, as there are about 150 official or verified Providers and over 800 communities.

          • OFFICIALS –> are those directly managed by Terraform
          • VERIFIED –> verified suppliers are owned and managed by third party technology partners and approved by Terraform
          • COMMUNITY –>Community suppliers are published in the Terraform register by individual maintainers or other members of the terraform community.

          Unlike other IAC (Infrastructure as Code) systems that are born with an imperative approach, Terraform is an important tool born with a declarative approach that allows you to represent infrastructural objects.

          The “final state” of the infrastructure is declared from the beginning, meaning that it is well known what it must look like.

          Therefore, it will be Terraform itself and its plugins and suppliers, who will take care of the implementation of the infrastructure initially designed.

          1. The main purpose of the Terraform language is to declare the resources that represent the infrastructure objects. All other features of the language exist only to make resource definition more flexible and convenient.
          2. The configuration files (HCL format) describe to Terraform the components that need to run for a single application or for the entire datacenter.
          3. Terraform generates an execution plan that describes what it will do to achieve the desired state, then executes it to build the infrastructure described.
          4. When the configuration changes, the Terraform state changes

          The new version 1.0 of Terraform has been out for a few weeks now, introducing several features such as:

          • Greater interoperability between Terraform states
          • Extended maintenance periods
          • Improved update experience

          BEST PRACTICE

          This is a list of best practices that derive from the experience Criticalcase has had with the use of Terraform

          1. A module is a container for multiple resources that are used together.
          2. Each Terraform configuration has at least one module, known as the root module, which consists of the resources defined in the .tf files in the main working directory.
          3. A module can call other modules, which allows the child module’s resources to be concisely included in the configuration.
          4. Modules can also be called multiple times, either within the same configuration or in separate configurations, allowing resource configurations to be packaged and reused.
          5. It is also very important to create your own forms.

          We at Criticalcase have developed many modules for each type of AWS component that we are going to use when needed.

          The first point to consider when scaling the system is the centralization of the state management and its lock (if used by multiple points).

          Data sources allow Terraform to use information defined outside Terraform, it can be defined by another separate Terraform configuration or by different functions.

          Each provider can offer data sources along with its own set of risk types.

          In this case, a resource already present on Terraform will not be used but a program will be run by the developer code.

          Even if the owner of Terraform (HasciCorp) advises not to use the Provisioners unless you can really cannot do without them, with Terraform it is not possible to manage everything and therefore you will have to intervene on the remote machines (if it is a Server), or perform local actions.

          There are 3 types, two of which are the ssh connection to the servers:

          1. Local executive
          2. Remote Exec – Via SSH
          3. File – Via SSH

          Some types of resources include nested blocks that can be iterated N times over “settings”, which typically represent separate related (or embedded) objects within the container object.

          In addition to all the best practices, there are also warnings that can be summarized in 3 points:

          1. Workspaces: sometimes too risky
          2. Terraform Cloud – Cloud Secrets – Lock-in
          3. Log External Forms – Be Really Aware of What You Are Doing?

          If you are interested in learning more about the subject, below you will find the video of the webinar held by our Delivery Manager and Cloud Architect Pasquale Lepera

          If you want to learn more about the webinar, or if you want to receive the slides that have been projected, contact us using the following form.

          Request consultancy

          Fill out the form and one of our experts will contact you within 24 hours: we look forward to meeting you!

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